Is Guest Posting Dead? Does It Still Help To Get Traffic?
You’ve probably heard rumors that guest blogging is no longer a viable option for improving your search rankings. You may have heard that businesses who use guest blogging for SEO are being penalized, and that no one should ever participate in this evil practice, ever again.
However, if you do a quick search for “guest blogging in 2017” a completely different story starts to emerge. You can see the results by yourself. After you see these results on Google, You will Say Guest Post is not dead yet. Actually we are using it more than we used to. Now the question is why?
There must be reason, right?
We will go to that topic later, first of all i want to share my experience about guest posting.
When I started this blog no one used to visit. Tried a lot of things, Guest Posting was one of that.
And nothing changed.
What? Guest blogging didn’t help? Isn’t this suppose to be a post promoting guest blogging?
Yes, this post is about guest blogging. It’s about how to tackle guest blogging successfully, because if you don’t know what you’re doing, it won’t help your blog as much as it should.
If you don’t already understand the amazing benefits that come with guest blogging, you will never get those amazing benefits.
Guest blogging helps you gain traffic, get in front of your audience, and boost your SEO ranking in a cost-effective way.
It helps you gain traffic because you’re able to get in front of a large and relevant audience—If you can’t beat ‘em, join ‘em. Plus, you establish credibility and authority by providing a valuable article and being shown on a reputable site. Once you provide value, these readers will go to your site.
It also earns you backlinks. Backlinks help your SEO ranking. On top of that, having an article on a highly-ranked site means the post will rank higher on a search engine than it would on your lower-ranking site.
But if you want to get traffic and email subscribers from guest blogging, you have to do it right. Here are some tips for getting more out of guest blogging.
1. Determine Who Your Customers Are :-
Guest blogging isn’t going to help you very much until you know who your audience is. How can you hit a target if you don’t know where to aim?
Are you looking for grandmas living in Florida? Teenagers applying for colleges? Small business owners who want more customers? Take some time to think about who would find the most value from your content, products, or services. Remember, if you try to write for everyone, you often write for no one.
2. Determine Where Your Customers Are :-
After you’ve determined who your customers are, you’ve got to figure out where your target audience is. Where do they “hang out” online? What do they read?
You want to figure out what sites your customers visit and which are relevant to your products, services, and content. Here are a few ways to figure out what your customers are reading.
Search on Google
Search for the words your customers are likely to be searching for. For example, if your customers are content marketers, you could search “content marketing” or “content marketing blog.” You could also search for the specific topic(s) of your article, such as guest blogging, email marketing, public relations, etc. Because Google is pretty good at it’s job, these sites are likely to be the best, and because they are ranking high when you search, they are likely to have a lot of traffic.
Before you search, make sure you’re searching the right terms—the terms that are being searched by your audience. You might be surprised by what you find.
3. Build Your Email List with Opt-In Bribes :-
Building your email list can not only help you get more traffic and sales, but it can help you get published on bigger and more reputable sites as well.
How do you get people to sign up for your email list?
Think about what email lists you subscribe to. Why do you subscribe? I’m going to guess it’s because they send awesome and valuable emails.
Give your readers something valuable for signing up. For example, offer a free ebook, a Top 10 resources list, or a three-video tutorial. Link to it contextually within the guest post or your byline.
By offering something valuable to people, instead of merely saying, “Give me your email address,” you can increase your conversion rates. Make sure what you’re offering is valuable to your audience, or else they may not be so inclined.
You can also bookmark some best sites to visit them again and write again on their website. But for now I can give you a website link which has a big list of Websites. Actually it has 1500+ sites in the list and the best part is you will find a website/blog which suits your topic. you can give it a try for sure :- https://www.izideo.com/blog/list-sites-accepts-guest-posting.
4. Don’t Do It All Yourself—Use Software Tools :-
There are a lot of useful tools out there that will save you time, get you better results, and make this process a lot easier. Below are some of my favorites.
- Sumo – Social share buttons to get more traffic, pop up windows to collect emails, and more.
- MailChimp – I use the MailChimp WordPress plugin to display an email opt-in box on every page of my site. It helps me build my email list and send sharp-looking emails.
- ConvertKit – I recently started using ConvertKit to build squeeze pages and create opt-in forms to embed on my blog posts with giveaways—another email list booster.
- Buzzstream – Automated tools for researching link prospects and conducting campaigns.
Final Thoughts :-
I hope this post has made it clear that guest blogging is far from dead, and that it’s still an effective strategy — even from an SEO perspective. While low-quality, spammy guest blogging is a thing of the past (or at least should be), posting on authoritative sites in your niche remains an excellent way to increase your visibility, traffic, and yes, even your rankings.
Have you used guest blogging for your business? Has it had an impact on your rankings? Share below!