11 Basics Of Seo :- Complete Beginner’s Guide to Search Engine Optimization
This is my guide to SEO. Mostly Basics Of SEO. We all know SEO is a very important thing in this internet world, Specially if you are a blogger or website owner. I tried to cover as many points as possible. Some very important questions came in my mind about SEO and I know some of you have the same questions as well. In this article i will answer all your basic questions about SEO.
1. What is SEO & Why is it Important?
Since you are reading this post, I am sure you have heard of it but still you have’t heard of SEO, please check out SEO’s wiki definition. after reading it’s definition on wiki you will have an idea about SEO.
SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results” doesn’t really help you answer important questions for your business and your website, such as:
- How do you “optimize” for search engines for your site or your company’s site?
- How do you know how much time to spend on SEO?
- How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?
What’s likely interesting to you as a business owner or employee is how you can actually leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. That’s what we’ll focus on in this guide.
2. Why Should You Care About SEO?
Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.
That high traffic will improve your ranking on search engines and for that people will visit top site on that list.
Take that Image as an example. You need to buy a mobile and you searched it on google, you will buy it from the 1st result right? Or even 2nd/3rd/4th result but will you ever go to page 50 to buy your mobile? will you ever trust a website which no one knows? I guess no. That’s what SEO does. You need to be on top of Search Engines if you want to grow and you have to understand SEO if you want to be on top of that.
3. How Does It Work?
First it’s important to note that Google is most used Search engine these days. and because of that your ranking on google will automatically effect other Search Engines.
Google’s algorithm is extremely complex, and I’ll share some important notes about it if you want to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level:
- Google is looking for pages that contain high-quality, relevant information about the searcher’s query.
- They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.
- They determine “quality” by a number of means, but prominent among those is still the number and quality of other websites that link to your page and your site as a whole. To put it extremely simply: If the only sites that link to your blue site are blogs that no one else on the Web has linked to, and my site gets links from trusted places that are linked to frequently, like indiatimes.com, my site will be more trusted (and assumed to be higher quality) than yours.
Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as:
- How people engage with your site (Do they find the information they need and stay on your site, or bounce back to the search page and click on another link? Or do they just ignore your listing in search results altogether and never click-through?)
- Your site’s loading speed and “mobile friendliness”
- How much unique content you have (versus very “thin” low-value content or duplicate content)
There are hundreds of ranking factors Google’s algorithm considers in response to searches, and they are constantly updating and refining their process.
The good news is, you don’t have to be a search engine scholar to rank for valuable terms in search results. We’ll walk through proven, repeatable best practices for optimizing websites for search that can help you drive targeted traffic through search without having to reverse-engineer the core competency of one of the world’s most valuable companies.
If you’re interested in learning more about how search engines work, you can take a look at Google’s own interactive graphic.
4. Keyword Research & Keyword Targeting Best Practices
The first step in search engine optimization is really to determine what it is you’re actually optimizing for. This means identifying the terms people are searching for (also known as “keywords”) that you want your website to rank for in search engines like Google.
Sounds simple enough, right? I want my computer company to show up when people look for “Computer” and maybe when they type in things like “buy computer” Onto step three!
- Search Volume – The first factor to consider is how many people (if any) are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the audience you stand to reach. Conversely, if no one is searching for a keyword, there is no audience available to find your content through search.
- Relevance – If a term is frequently searched for that’s great: but what if it’s not completely relevant to your prospects? Relevance seems straight-forward at first: if you have website about “How To Cook” and added “Best Computer” as your tag your site will never on top.
- Competition – As with any business opportunity, in SEO you want to consider the potential costs and likelihood of success. For SEO, this means understanding the relative competition (and likelihood to rank) for specific terms.
First you need to understand who are your customers and what will they search for? And if you don’t know who are your customers, then you have to think about it again.
From there you have to understand:
- What types of things are they interested in?
- What problems do they have?
- What type of language do they use to describe the things that they do, the tools that they use, etc.?
- Who else are they buying things from (this means your competitors)
Once you’ve answered these questions, you’ll have an initial “seed list” of possible keywords. And don’t use too many keywords in a single post or page. Personally I use just a few keywords on my posts and i always use to think what will i search for if i ever need this information on the internet. And when I get that answer, i use that as my keyword.
You can also do a bit of research about your keywords. You can use Goggle Trends to see what’s trending.
5. Title Tags :-
While Google is working to better understand the actual meaning of a page and de-emphasizing (and even punishing) aggressive and manipulative use of keywords, including the term (and related terms) that you want to rank for in your pages is still valuable. And the single most impactful place you can put your keyword is your page’s title tag.
The title tag is not your page’s primary headline. The headline you see on the page is typically an H1 (or possibly an H2) HTML element. The title tag is what you can see at the very top of your browser, and is populated by your page’s source code in a meta tag.
6. URL Structure :-
Your site’s URL structure can be important both from a tracking perspective (you can more easily segment data in reports using a segmented, logical URL structure), and a shareability standpoint (shorter, descriptive URLs are easier to copy and paste and tend to get mistakenly cut off less frequently). Again: don’t work to cram in as many keywords as possible; create a short, descriptive URL.
Moreover: if you don’t have to, don’t change your URLs. Even if your URLs aren’t “pretty,” if you don’t feel as though they’re negatively impacting users and your business in general, don’t change them to be more keyword focused for “better SEO.”
7. Information Architecture & Internal Linking :-
Information architecture refers to how you organize the pages on your website. The way that you organize your website and interlink between your pages can impact how various content on your site ranks in response to searches.
The reason for this is that search engines largely perceive links as “votes of confidence” and a means to help understand both what a page is about, and how important it is (and how trusted it should be).
8. Page Speed :-
Search engines are placing an increasing emphasis on having fast-loading sites – the good news is this is not only beneficial for search engines, but also for your users and your site’s conversion rates. Google has actually created a useful tool here to give you some specific suggestions on what to change on your site to address page speed issues.
9. Mobile Friendliness :-
If your site is driving (or could be driving) significant search engine traffic from mobile searches, how “mobile friendly” your site is will impact your rankings on mobile devices, which is a fast-growing segment. In some niches, mobile traffic already outweighs desktop traffic, and here again Google offers a very helpful free tool to get recommendations on how to make your site more mobile-friendly.
10. Duplicate Content :-
Thin and duplicated content is another area of emphasis with Google’s recent Panda updates. By duplicating content (putting the same or near-identical content on multiple pages), you’re diluting link equity between two pages instead of concentrating it on one page, giving you less of a chance of ranking for competitive phrases with sites that are consolidating their link equity into a single document. Having large quantities of duplicated content makes your site look like it is cluttered with lower-quality (and possibly manipulative) content in the eyes of search engines.
There are a number of things that can cause duplicate or thin content. These problems can be difficult to diagnose, but you can look at Webmaster Tools under Search Appearance > HTML Improvements to get a quick diagnosis.
11. XML Sitemap :-
XML sitemaps can help Google and Bing understand your site and find all of its content. Just be sure not to include pages that aren’t useful, and know that submitting a page to a search engine in a sitemap doesn’t insure that the page will actually rank for anything. There are a number of free tools to generate XML sitemaps.